An Executive Briefing Program provides an incomparable opportunity for your company to engage with and observe a customer’s real world for a whole day. In fact, your EBC is like a film-cutting room and the amount of valuable insight that is typically left unexplored is staggering.
Imagine the opportunity that exists when you empathize with a customer’s challenges and opportunities and engage in an exploration of their most inspired thinking. Imagine helping them to define – and even prototype – ideas that help them accelerate and reframe their existing business opportunity.
No other marketing or sales tool allows this degree of personal engagement with a customer. The value you generate out of your EBC program all depends on what you put into your briefings. Taking a design approach to your EBC business model and planning will massively differentiate you in the eyes of your customers.
Reframed as a design tool, your EBC cements the core value propositions your company presents to customers. They will get to ask every question, explore every opportunity and envision a new future, faster, along a growth curve they’ve never experienced before.
Our 2-day workshops will teach EBC teams and stakeholders how to capitalize on the investments already made. We also offer a full EBC design program for companies looking to build a new EBC program or transform an existing one.
Two Day Workshops
Total Duration: 16h
Minimum no. attendees: 2